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They’re not buying what you sell, they buy who you are!

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Last year I had the privilege to attend a 3 day workshop called Book Publishing 2.o lead by Michel Drew and his knowledgeable, fun team (Anthony Garcia, Chris Maddock, Mark Effinger, Ron Porter, Jeff Sexton, Garrett Gunderson, Larry Benet, and others).

“From his early days helping publicize books for Bard Press, Entrepreneur Magazine, Longstreet Press, and Thomas Nelson Publishers, Michael Drew has shown a gift for promoting the written word. He went on to found Promote A Book in 2003 which, under his leadership, has helped launch more than 65 books onto national bestseller lists.

Beyond merely helping books to sell well, however, Michael Drew works with authors to expand their reach and build their platforms to become even more effective entrepreneurs and thought leaders for today’s idea-hungry marketplace.

Michael has observed up-close the shifting dynamics of the publishing industry and how content reaches today’s varied audiences. As a result, he has expanded Promote A Book’s services to include consulting and planning on everything from Internet distribution and website building, to video creation, to book trailers, podcasting and more. ”

Michel served his Pendulum presentation.

“Michael Drew takes us into the world of 40-year cycles in our society, and the implications of “quantum media” and the way we’ll need to think about leadership in the current cycle.”

We entered our current “CIVIC” cycle in 2003. It is important to build your platform for this civic cycle and be aware of the features the civic generation* has adapted. Observe the ” Alpha”, a person who takes the lead to a future change and inspires the mass, in this time it means you have to look at the youth.

CIVIC is all about community (see the growth of new/social media). More civic and how it translates in a business environment:

  • Avoid hype and pretence. Go for reality+truth!
  • Don’t we-we all over yourself, it’s about your audience
  • You must deliver on all you promise in your marketing materials.
  • Keep a balance between your own and your customers’ benefit.

Check: The Cluetrain Manifesto

Today’s customers aren’t just buying what you’re selling, they’re buying who you are!

*Definition of a generation = predominant world view

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