Social Media Muse

Infusing Social Media with Spiritual Chocolate

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The End

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And she lived happily ever after…

It’s good to know that I am not the only one who is getting very close to become an ex blogger. I started with much appetite a few years ago and before I knew I was working on 4 blogs at the same time.

I write every day, from 140 characters to a few hundred, and I love it, I learn so much from it…

It’s very hard to reach this point of no return, but I would like to pass the pen to others. And luckily there are many, many great writers, much better writers than me.

I think it’s time for me to reflect, to read, not write, to take in, not push out. I still have one blog left after Social Media Muse blog flips the last page (except for my Social Media Muse facebook page, where I share interesting Social Media Marketing articles almost every day!)

I’ll continue my personal blog 365Muses, a more eclectic and spiritual space, no business lingo there, although I might write a few words now and then about Social Media because it’s an amazing world!

“We can’t all be stars, but we can all twinkle” – Unknown (twinkle)

We only part to meet again, Monique





Written by Monique DiCarlo

September 26, 2011 at 2:33 am

Posted in Uncategorized

The Ghostwriter and the Prima Donna

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No worries, I am not writing about a romantic story, although it would be an interesting exercise. Today as I was researching the word ghostwriter I found out that Wolfgang Amadeus Mozart, a Primo Uomo himself, was paid to ghostwrite music for wealthy patrons.

The reason I looked it up is because of a rather terse reaction I received on an inquiry about writing opportunities. I tried to understand and thought the word ghostwriter had developed a negative connotation, but non of the online information pointed that direction, in fact it is a rather common trade during this information and content famine. That left me with the idea that I might have inadvertently offended an authority.

Everybody is a writer during this Social Media era, even my 70 year old mom is posting on facebook every day and I can’t wait for her to start Tweeting! We used to have a dairy, with a lock on it. Today we share our personal ins and outs with facebook friends and the rest of the world. We text, we Tweet, we blog, we’re all looking for words, 24-7. See,  I didn’t really need a ghost, I just needed a business writer.

Do thou restrain the haughty spirit in thy breast, for better far is gentle courtesy. Homer                    

Written by Monique DiCarlo

April 26, 2011 at 1:59 am

“Your ears will never get you in trouble.”

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  1. Recommended: no more than 10% marketing messages on any of your social channels, the rest should be useful, fun and engaging otherwise people will simply unfollow you or your client.
  2. Why writing your obituary is useful: The way to success is to begin at the end. Reverse engineer your success.
  3. Real, raw, and relevant is what your audience is looking for.
  4. “Markets consist of human beings, not demographic sectors.” The Cluetrain Manifesto.
  5. Monitoring the conversations about your business, product, or service is just as beneficial as word of mouth advertising.
  6. “Be a good listener. Your ears will never get you in trouble.” -Frank Tyger
  7. In most large companies, IT, marketing and sales not only do not work together, they compete with each other. Until they start collaborating as a team, you will not succeed in social media. A company that has not learned to listen to its own employees, and encourage them to collaborate internally, is not likely to succeed in integrating social media tools into its marketing mix. The whole company needs to live and believe their story.
  8. Content is King. Content is the substance of any Internet Marketing campaign. It is the information or tool that attracts potential customers to your site or your business. Social media amplifies the impact of your content. People do not want facts they want context…a story. The Patagonia brand for example has a very distinct story and symbol, their connection to the environment is what automatically spreads.

Why Executives should NOT HATE Social Media

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“Why executives hate Social Media” is the title of an article I read today. Great article, well written and inspiring. And even though it starts in a negative way it has a happy ending!

“The Problem is Networking”

I was somewhat amazed and disturbed about the statement that CEO’s do not like networking, because I thought that was one of the main dishes on their daily menu! Just like stated a few paragraphs later: “NOBODY can tell the company story and embody the company brand like the CEO…” Utillizing the right social media tools provides an incredible on-line platform to share that story with the world!

“The problem is Social.”

Social Media tools are just that, a tool, and it is important to choose the right one and use it well. Since I am an imported European I understand this American aversion towards socialism, yet I also see the US as a toddler, meaning they are still in the “me, me, mine” phase of development. If you look at other descriptions of the word social like: “pertaining to the life, welfare, and relations of human beings in a community” it becomes clear that the US is transitioning into the “we” era. Strong communities are necessary to maintain a healthy culture and economics. The social aspect pertains to the interactiveness and the fact that communication takes place world-wide, real-time. It refers to a dialog rather than one-way broadcasting.

It’s up to you to recognize the fads and not waste time on them. Use Social Media for branding and creating a market place instead of selling your stuff. People are much more informed and engaged these days and if I want to buy something from you, I’ll find you, but I’ll also check your community (hope you have one) and listen to what they ( your customers and you) care and talk about. “Human communities are based on discourse—on human speech about human concerns. The community of discourse is the market. Companies that do not belong to a community of discourse will die.” from the Cluetrain Manifesto.

The “what’s in it for me” needs to change into: “what can I do for you?” or the old fashioned: “how can I help you?” (still like that one!). “Garbage in, garbage out” applies to any media and marketing tool. The 5 well described Social Media Values are very valuable and worth your reading. I agree Social Media needs an executive briefing in order to gain more acceptance at higher levels (followed by better implementation by all other levels). And yes, Social Media is not a “campaign (which starts and ends) – but should be discussed as part of an ongoing, strategic, and systematic dialog with our stakeholders and marketplace.”

Written by Monique DiCarlo

August 2, 2010 at 11:55 pm

Posted in Uncategorized

They’re not buying what you sell, they buy who you are!

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Last year I had the privilege to attend a 3 day workshop called Book Publishing 2.o lead by Michel Drew and his knowledgeable, fun team (Anthony Garcia, Chris Maddock, Mark Effinger, Ron Porter, Jeff Sexton, Garrett Gunderson, Larry Benet, and others).

“From his early days helping publicize books for Bard Press, Entrepreneur Magazine, Longstreet Press, and Thomas Nelson Publishers, Michael Drew has shown a gift for promoting the written word. He went on to found Promote A Book in 2003 which, under his leadership, has helped launch more than 65 books onto national bestseller lists.

Beyond merely helping books to sell well, however, Michael Drew works with authors to expand their reach and build their platforms to become even more effective entrepreneurs and thought leaders for today’s idea-hungry marketplace.

Michael has observed up-close the shifting dynamics of the publishing industry and how content reaches today’s varied audiences. As a result, he has expanded Promote A Book’s services to include consulting and planning on everything from Internet distribution and website building, to video creation, to book trailers, podcasting and more. ”

Michel served his Pendulum presentation.

“Michael Drew takes us into the world of 40-year cycles in our society, and the implications of “quantum media” and the way we’ll need to think about leadership in the current cycle.”

We entered our current “CIVIC” cycle in 2003. It is important to build your platform for this civic cycle and be aware of the features the civic generation* has adapted. Observe the ” Alpha”, a person who takes the lead to a future change and inspires the mass, in this time it means you have to look at the youth.

CIVIC is all about community (see the growth of new/social media). More civic and how it translates in a business environment:

  • Avoid hype and pretence. Go for reality+truth!
  • Don’t we-we all over yourself, it’s about your audience
  • You must deliver on all you promise in your marketing materials.
  • Keep a balance between your own and your customers’ benefit.

Check: The Cluetrain Manifesto

Today’s customers aren’t just buying what you’re selling, they’re buying who you are!

*Definition of a generation = predominant world view

My first musing

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Welcome reader! “And this year’s Pulitzer prize for investigative Tweeting goes to…” A post, a tweet, a profile, we are all writers is this web-age. I already have 3 blogs; one that features my photography called MO FOTO, one that minds spiritual matters named 365 Muses, and another one that addresses health and food concerns called Picky Eater.

tweet and have 2 facebook pages, besides my personal page I like to share relevant and inspiring articles and information about Social Media on my Social Media Muse facebook page. I use several other new media tools but like to keep things simple and only employ tools that work for me.

Some people are on the forefront of using these new media tools and others are still in the dark. The techniques are not very different from older marketing strategies, yet Social Media is much more about building a community and conversation. It is also more about providing information as opposed to plain selling a product or service.

With this blog I will share the latest information and data and review certain practices. Since many of us are suffering from an information overload, I’ll keep my posts very short but inspiring and hopefully ignite your thinking and imagination.

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin

Written by Monique DiCarlo

July 27, 2010 at 1:25 am

Posted in Uncategorized

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