Social Media Muse

Infusing Social Media with Spiritual Chocolate

Archive for the ‘social media’ Category

“Your ears will never get you in trouble.”

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  1. Recommended: no more than 10% marketing messages on any of your social channels, the rest should be useful, fun and engaging otherwise people will simply unfollow you or your client.
  2. Why writing your obituary is useful: The way to success is to begin at the end. Reverse engineer your success.
  3. Real, raw, and relevant is what your audience is looking for.
  4. “Markets consist of human beings, not demographic sectors.” The Cluetrain Manifesto.
  5. Monitoring the conversations about your business, product, or service is just as beneficial as word of mouth advertising.
  6. “Be a good listener. Your ears will never get you in trouble.” -Frank Tyger
  7. In most large companies, IT, marketing and sales not only do not work together, they compete with each other. Until they start collaborating as a team, you will not succeed in social media. A company that has not learned to listen to its own employees, and encourage them to collaborate internally, is not likely to succeed in integrating social media tools into its marketing mix. The whole company needs to live and believe their story.
  8. Content is King. Content is the substance of any Internet Marketing campaign. It is the information or tool that attracts potential customers to your site or your business. Social media amplifies the impact of your content. People do not want facts they want context…a story. The Patagonia brand for example has a very distinct story and symbol, their connection to the environment is what automatically spreads.


We Are The Web

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This video illustrates exactly why I love Internet Technology, Social Media, and The WEB!

Written by Monique DiCarlo

November 20, 2010 at 2:20 am

Words of Wisdom and Magic Words

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Today I am preparing for a writing test, the only clue that I have is an article they suggested to read carefully. My first inclination–after taking a deep breath–is to Google ‘writing test’, and one of the search results brings a quote by Seth Godin to my attention.

“If you’re trying to hire someone who presents well to strangers, creates documents without typos, is good at seeking out interesting new opportunities, can think on her feet in an interview and can network with strangers in search of a goal, your current hiring system is probably perfect.

Unfortunately, those skills don’t apply to most jobs.

As a result, we end up hiring people who are good at self-marketing, not at what we need them to do.”

When I read the first sentence, I felt a surge of energy going trough my spine, “that is me!” The following two sentences got me several points to ponder about the hiring process I am currently involved in. The first one being rather obvious: “is this the right time to write a blog posting about it?”

I am very much aware of the fact that English is not my native tongue, I landed here in the US ten years ago, and the English we studied in The Netherlands is the British “version” of this fascinating language.

The next step is to go back to the job description, and ask myself for each item, “Can I do that?” and “How well can I do that?” I still feel confident–sigh, another deep breath–“What else is there to consider?” How about my writing style, does it go with their services, industry, and lingo?

I am even more grateful for attending that three-day training in Utah last year (Book Publishing 2.0), where we learned how to write for different audiences and wrote the same piece of text to the four main Myers-Briggs types, and exercise I highly recommend.

Grammar, syntax, and split infinitives are creating a word cocktail in my left hemisphere, or is it my frontal lobe? I need another Google! What part of my brain controls writing and spelling? Herschell Gordon Lewis told me–during a Copy Writing Master Class–to “delete 3 of the 4 words you write”, is it time for that?

“Colorless green ideas sleep furiously.”

(Linguist Noam Chomsky created this sentence–which is grammatically correct but incomprehensible–to demonstrate that the rules governing syntax are distinct from the meanings words convey.)

Wait…Let’s go back to Seth’s observation, the skills he describes do apply to this position, and they are skills I possess! I write for 4 blogs, I can express myself in 140, 420, and an infinite amount of characters. I read (books, blogs, news, and social media) and write every day, and I love it!

Which reminds me of a recent cartoon by Hugh McLeod showing a perpetual circle with the words: “I am good at what I do, because I love what I do, because I am good at what I do, because I love what I do.” When you love what you do, you are the best and most authentic you can be, which inspires and provides a natural attraction of quality and creativity.

A man cannot be comfortable without his own approval.
Mark Twain

“I am comfortable to approve myself, period.”


Very excited to update this post with this genius video!

Written by Monique DiCarlo

November 17, 2010 at 4:43 pm

7 Social Media Muses

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By Metropol 21

 

1. Some people read magazines, some prefer books and others watch TV, each person has their own way of taking in information. Social Media provides all these different platforms and by measuring the “usage”, you can adjust your information stream accordingly.

2. “Marketing by interrupting people is not cost-effective anymore. You cannot afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to the marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” Seth Godin

3. “Why are we trying measure social media like a traditional channel anyway? Social Media touches every facet of business and is more an extension of good business ethics.” Erik Qualman, from his book Socialnomics.

4. 75% of the population is S types. Individuals who prefer sensing are more likely to trust information that is in the present, tangible and concrete: that is, information that can be understood by the five senses. Writing to the 4 Myers-Briggs Type Indicators increases the attention of a broader audience.

5. Social networks all function the same way, meaning that people (consumers) are sharing their opinions and experiences about every aspect of being a consumer.

6. Deliver the experience you promised.

7. Social Media Optimization (SMO) is the process of trying to get already-established content distributed more widely across many social media platforms. These optimizations include adding links to service providers such as Digg, Reddit and Del.icio.us.

Should you make the jump into Social Media?

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Lately I have met some scepticism about Social Media. I am not surprised, that happens to most new things. I remember the same reluctance about websites. 15 years ago when I worked for an Internet Provider, almost every new client needed to be informed extensively before they could see the potential of an on-line presence.

What I tell the sceptic or the annoyed (saying it is a hype) is that it is a tool, nothing else. Actually it is a range of similar tools. Would you go to the DIY store and tell the guy in the tool department that you want all the tools they have? No, you buy the tool that you need to complete the project you have at hand.

Same with Social Media, use only the tool that you need to create your best Marketing strategy. If your audience is not a Twitter audience than don’t use it! You’re not paying for an ad in a fishing gear magazine if you are selling panties right?

I have to agree that the use of Social media in the b-t-c market (business to consumer) is working well, but the b-t-b (business to business) market is trickier and requires a much more in-depth knowledge of you market. I would advice the b-t-b marketer to keep a close eye on the competition and other b-t-b marketers.

Social Media is not a fad, it is a shift in the way we communicate and even more important: it takes place in real-time.

Nonprofit & Social Media: a Match Made in Cyber Space

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There is no perceived difference between the two terms nonprofit and not-for-profit (only the IRS makes a distinction). Note here that nonprofit does not necessarily mean “charitable.” In this posting I intend to talk about organizations established for purposes other than profit-making, this includes entities like local government.

The online technologies and practices used to share information, knowledge, opinions, ideas, experiences, perspectives, and insights with other people; Social Media is changing the way we learn, teach, and interact with other people worldwide. People everywhere are having conversations online. There is a new on-line wave of influencers out there, and it is powerful.

Many nonprofits are limited in resources — money and time as well as staff and technical expertise. The biggest challenge is to apply the technologies that are useful to a certain audience. Most businesses have focused exclusively on using Social Media as a marketing tool. Many employers see it as simply a workplace distraction. But Social Media has the potential to revolutionize service networks and workplace learning.

In order to engage with citizens today, it is important to communicate in new ways, keep the message clear, and make information easy to get. However, technology is only an enabler and not the solution. Integration of the various online tools for access to services and information is needed to make the most out of the web. Active promotion and an integrated approach to managing digital channels are key to effective communication and engagement.

The new socially informed generation calls for two-way dialogs as nonprofits and governments are shifting their view of citizens as consumers, and allowing citizens to become contributors in the development of their materials. Social Media provides the ultimate platform to reach out and strengthen and build communities. Social networks contribute to raising awareness and increasing engagement, by inspiring people to join others to create a community that embraces certain norms and values.

How to reduce communications costs while giving citizens the information they want, when they want it? A skillfully created Social Media strategy can drastically improve online presence, increase traffic and enhance search engine results, in a very cost-effective way. The correct and timely use of on-line technologies will enhance organizational efficiency and effectiveness. People like to have the option to subscribe to certain information. More subscribers amount to more information “pulled” by citizens; this can increase website usage by 20% to 50%! People have always learned best from one another—Social Media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways.

Update October 15: Found this article today http://radar.oreilly.com/2010/10/gov-20-goes-local.html

“The primary benefits of Gov 2.0 that IT professionals cite include improved e-services to the public, resident participation in government, and collaboration between agencies.”

Written by Monique DiCarlo

August 30, 2010 at 10:41 pm

Focus of a Social Media Pioneer

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This morning while enjoying a dark roast I opened an e-mail from a large on-line job board that targets the $100k+ job market. It was the Monday Newsletter from the founder Marc Cenedella, sent to 4 million people, mostly job seekers just like me.

In this newsletter he is talking about the importance of having a great elevator speech, something we had just covered a week ago in a workshop called: “Strategic Bragging for Job Hunters”. He had some valuable tips and several questions that will help you to formulate what your passions are, your motivations, and how you look at the future within your work environment. He suggested to make it sound like a conversation and test it with friends over a beer.

As I am preparing myself to re-enter the workforce I do often encounter the simple questions: “what do you do?” and “what kind of job are you looking for?” The short questionnaire from Marc really helps you to focus on who you are, what you have done, and what you would like to do.

In many recent articles about hiring Social Media staff, companies are warned for so-called or self-proclaimed Social Media Specialists. In an interview with the famous Amber MacArthur (a.k.a. Amber Mac) she also cautions businesses to do some good research and urges them to make sure that the person they hire has a visible track record and a passion for the industry, especially for the firm they wish to work for.

We all have to gain experience, and hopefully we’ll find a place and environment that allows for developing the necessary skills while receiving some guidance. I the past year I had the opportunity to gain such experience (on a volunteer basis) with 2 small businesses. With very little budget and no official marketing plan we did gain a lot of positive publicity with a mostly viral approach. We generated traffic (digital and physical), got many new members and clients, and of course followers and friends.

I am not an expert (yet), but I do learn something new every single day, I follow “my mentors” and try to help others who need basic Social Media advice. I am lucky because I started my career in 1993 in Direct Marketing research for the company called: “Who Mails What?” and gained so much insight in Customer Experience Management. The founder Yolanda Eijgenstein had one very clear mantra: Hug your clients (when communicating with them)! This early form of Social Media provided me with a strong foundation in both Branding and Communication.

I agree strongly with Amber that it is very important to have a deep affinity with the industry you’re working in and to have a passion for your particular service or product, in order to be a succesful Social Media Specialist. I would like to add that basic Marketing, (Copy) Writing, Branding, PR, Research, and Communications experience should be part of your back ground.

My elevator speech is almost ready, in the mean time I’ll share some of my answers to Marc’s questions.

  • I enjoy communication with a distinct audience, improving connections and processes, and help people improving their life in general.
  • It is very rewarding to see the results of gained knowledge and inspired actions.
  • I learn something new every day and it is such manifold and variegated content.
  • The Social Media field is rather young and has so much potential. I want to be a Social Media pioneer, exploring new grounds and working on fine tuning our communication around this planet
  • I have a passion for communication, research, writing, and refining.

“Social Media is about sociology and psychology more than technology.” – Briann Solis Principal of FutureWorks

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