Social Media Muse

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7 Social Media Muses

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By Metropol 21

 

1. Some people read magazines, some prefer books and others watch TV, each person has their own way of taking in information. Social Media provides all these different platforms and by measuring the “usage”, you can adjust your information stream accordingly.

2. “Marketing by interrupting people is not cost-effective anymore. You cannot afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to the marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” Seth Godin

3. “Why are we trying measure social media like a traditional channel anyway? Social Media touches every facet of business and is more an extension of good business ethics.” Erik Qualman, from his book Socialnomics.

4. 75% of the population is S types. Individuals who prefer sensing are more likely to trust information that is in the present, tangible and concrete: that is, information that can be understood by the five senses. Writing to the 4 Myers-Briggs Type Indicators increases the attention of a broader audience.

5. Social networks all function the same way, meaning that people (consumers) are sharing their opinions and experiences about every aspect of being a consumer.

6. Deliver the experience you promised.

7. Social Media Optimization (SMO) is the process of trying to get already-established content distributed more widely across many social media platforms. These optimizations include adding links to service providers such as Digg, Reddit and Del.icio.us.

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Should you make the jump into Social Media?

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Lately I have met some scepticism about Social Media. I am not surprised, that happens to most new things. I remember the same reluctance about websites. 15 years ago when I worked for an Internet Provider, almost every new client needed to be informed extensively before they could see the potential of an on-line presence.

What I tell the sceptic or the annoyed (saying it is a hype) is that it is a tool, nothing else. Actually it is a range of similar tools. Would you go to the DIY store and tell the guy in the tool department that you want all the tools they have? No, you buy the tool that you need to complete the project you have at hand.

Same with Social Media, use only the tool that you need to create your best Marketing strategy. If your audience is not a Twitter audience than don’t use it! You’re not paying for an ad in a fishing gear magazine if you are selling panties right?

I have to agree that the use of Social media in the b-t-c market (business to consumer) is working well, but the b-t-b (business to business) market is trickier and requires a much more in-depth knowledge of you market. I would advice the b-t-b marketer to keep a close eye on the competition and other b-t-b marketers.

Social Media is not a fad, it is a shift in the way we communicate and even more important: it takes place in real-time.

This position is a great resume builder!

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In other words: we want you to work full-time for us, create our on-line brand, and increase our revenue, but we’re not going to pay you.  Luckily most matured companies have embraced Social Media professionally and know the added value and opportunities this huge platform may provide to them. They are also aware of the fact that this is a very new, specialized, yet comprehensive trade.

A Social Media worker needs to have communication, PR, writing, (direct) marketing, branding, on-line media, Internet applications, and Social Media networks experience, besides your particular industry and market knowledge. This is the time for the Jack or Joan of all trades to flourish!

“Jack of all trades, master of none, though ofttimes better than master of one”

A Social Media Steward should possess a polymath* quality. Above all being able to handle multiple tasks, channels, and tools! If you want to reap the benefits of a consistently implemented Social Media strategy you’ll have to invest in a very broad experienced professional to execute this multi level challenge at a very high (real-time) visibility level.

*Polymath (Greek πολυμαθής, polymathēs, “having learned much”)[1] is a person whose expertise spans a significant number of different subject areas.

Written by Monique DiCarlo

August 3, 2010 at 11:05 pm

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