Social Media Muse

Infusing Social Media with Spiritual Chocolate

“Your ears will never get you in trouble.”

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  1. Recommended: no more than 10% marketing messages on any of your social channels, the rest should be useful, fun and engaging otherwise people will simply unfollow you or your client.
  2. Why writing your obituary is useful: The way to success is to begin at the end. Reverse engineer your success.
  3. Real, raw, and relevant is what your audience is looking for.
  4. “Markets consist of human beings, not demographic sectors.” The Cluetrain Manifesto.
  5. Monitoring the conversations about your business, product, or service is just as beneficial as word of mouth advertising.
  6. “Be a good listener. Your ears will never get you in trouble.” -Frank Tyger
  7. In most large companies, IT, marketing and sales not only do not work together, they compete with each other. Until they start collaborating as a team, you will not succeed in social media. A company that has not learned to listen to its own employees, and encourage them to collaborate internally, is not likely to succeed in integrating social media tools into its marketing mix. The whole company needs to live and believe their story.
  8. Content is King. Content is the substance of any Internet Marketing campaign. It is the information or tool that attracts potential customers to your site or your business. Social media amplifies the impact of your content. People do not want facts they want context…a story. The Patagonia brand for example has a very distinct story and symbol, their connection to the environment is what automatically spreads.


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