Social Media Muse

Infusing Social Media with Spiritual Chocolate

Should you make the jump into Social Media?

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Lately I have met some scepticism about Social Media. I am not surprised, that happens to most new things. I remember the same reluctance about websites. 15 years ago when I worked for an Internet Provider, almost every new client needed to be informed extensively before they could see the potential of an on-line presence.

What I tell the sceptic or the annoyed (saying it is a hype) is that it is a tool, nothing else. Actually it is a range of similar tools. Would you go to the DIY store and tell the guy in the tool department that you want all the tools they have? No, you buy the tool that you need to complete the project you have at hand.

Same with Social Media, use only the tool that you need to create your best Marketing strategy. If your audience is not a Twitter audience than don’t use it! You’re not paying for an ad in a fishing gear magazine if you are selling panties right?

I have to agree that the use of Social media in the b-t-c market (business to consumer) is working well, but the b-t-b (business to business) market is trickier and requires a much more in-depth knowledge of you market. I would advice the b-t-b marketer to keep a close eye on the competition and other b-t-b marketers.

Social Media is not a fad, it is a shift in the way we communicate and even more important: it takes place in real-time.

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