Social Media Muse

Infusing Social Media with Spiritual Chocolate

10 Social Media Muses

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Audience

10 Social Media Muses by Monique DiCarlo (and others)

  1. New Media is focused on being found by customers. Most companies focus on finding customers.
  2. Social Media cannot succeed without a genuine focus on your customers. Social media is about listening, engaging, and responding to your customers. If you are not truly focused on your customer, you will not succeed — period.
  3. Social media cannot be a one-off project. It is a conversation not a broadcast. A successful social media initiative is not a one-and-done deal. From a marketing perspective, you can certainly integrate a promotion to ignite participation, engage more customers, and so forth, but it does not end there. This tool is there for clients to hear their own voices, to be heard by others, and to hear what the crowd thinks.
  4. Social media cannot work without organization alignment. Even if your social media efforts are focused on marketing objectives, you are opening up your brand to the world. Anyone anywhere can say anything. The purpose and objective strategy and guidelines must be shared across disciplines to respond appropriately to the “what if?” scenario. In addition, regardless of the message platform, it is rare for some customer service issues or questions not to arise, so you need to know and have a process in place to get the information you need in a timely matter to respond appropriately. The same applies if your brand is using social media as a customer service platform or any other purpose; there needs to be an understood process for communication when “stuff” happens, as well as consistency in messaging. HR, legal, PR, marketing, and other areas in the organization must be aligned.
  5. Whatever it is that you communicate it needs to be an authentic story. When customers are making a decision that matters to them, the often rely on the truth as they receive it from the community, not the story the marketer manufactured. Control what you say and when you say it.
  6. Social media and blogs are essential inbound marketing tools. The most successful blog posts are the ones that provide some kind of hard-to-find data or breaking news. Convert your Press releases into blog posts and increase views and traffic. Businesses that blog have 192% more Twitter followers.
  7. Do not only include news about your organization but also “your industry news”. Your company is in a better position than anyone else to unearth breaking news stories about your industry. What may not seem like news to you may be news to your prospective customer.
  8. Measure your link popularity and find the roads that lead to Rome.
  9. “When I’m asked about the ROI of social media sometimes an appropriate response is… What’s the ROI of your phone?” Erik Qualman
  10. People are not buying what you have they are buying WHO you are!

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Written by Monique DiCarlo

August 15, 2010 at 1:21 am

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