Social Media Muse

Infusing Social Media with Spiritual Chocolate

The Instant Magic of Social Media

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Seven Oaks Lavender Farm is located about 50 miles West of Washington DC, near the Shenandoah mountains. There are only a few lavender farms in Virginia and not all are open to the public. Lavender only blooms for one month and that’s when the farm is open to the public and people can visit the field and cut their own lavender.

The owner Deborah Williamson has a natural talent for PR and Seven Oaks has been featured in several publications and on TV. She has built a solid e-mail list, and used it to announce the beginning of the season and all the special events during the weekend. However this year she really wanted to generate more “real traffic” to the farm. I created a facebook page and Twitter account and within a few days the followers and friends started to gather.

Soon friends told friends and the lavender crowd was growing, our Social Media efforts started to pay off and more and more people visited the farm telling us they had seen us on facebook…As it happens Deb invited me to live at her farm for a while and one morning I watched several families gathering under an Oak tree, preparing a picnic, while their children were playing in the lavender field.

A customer pointed at this little boy sitting next to a lavender bush and within seconds I ran inside and grabbed my Flip camera and started to film him. I asked his parents for permission and moments later the movie went live on our Facebook page. The next morning, only minutes after the farm opened a family with several kids arrived, while chatting with the parents as we walked to the field they said: “Yes we saw an awesome video on your Facebook page of this cute little boy and we were looking for a child friendly place for a little field trip so we thought: This is it!”

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Written by Monique DiCarlo

August 5, 2010 at 12:40 am

One Response

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  1. Wonderful story, Monique. It shows the world how people relate and connect. It also show how the internet – social media included – is the great equalizer when small, local businesses fight the big box stores.

    Keep at it.

    Paul Boomer

    August 20, 2010 at 4:44 pm


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