Social Media Muse

Infusing Social Media with Spiritual Chocolate

The End

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And she lived happily ever after…

It’s good to know that I am not the only one who is getting very close to become an ex blogger. I started with much appetite a few years ago and before I knew I was working on 4 blogs at the same time.

I write every day, from 140 characters to a few hundred, and I love it, I learn so much from it…

It’s very hard to reach this point of no return, but I would like to pass the pen to others. And luckily there are many, many great writers, much better writers than me.

I think it’s time for me to reflect, to read, not write, to take in, not push out. I still have one blog left after Social Media Muse blog flips the last page (except for my Social Media Muse facebook page, where I share interesting Social Media Marketing articles almost every day!)

I’ll continue my personal blog 365Muses, a more eclectic and spiritual space, no business lingo there, although I might write a few words now and then about Social Media because it’s an amazing world!

“We can’t all be stars, but we can all twinkle” – Unknown (twinkle)

We only part to meet again, Monique




Written by Monique DiCarlo

September 26, 2011 at 2:33 am

Posted in Uncategorized

The Ghostwriter and the Prima Donna

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No worries, I am not writing about a romantic story, although it would be an interesting exercise. Today as I was researching the word ghostwriter I found out that Wolfgang Amadeus Mozart, a Primo Uomo himself, was paid to ghostwrite music for wealthy patrons.

The reason I looked it up is because of a rather terse reaction I received on an inquiry about writing opportunities. I tried to understand and thought the word ghostwriter had developed a negative connotation, but non of the online information pointed that direction, in fact it is a rather common trade during this information and content famine. That left me with the idea that I might have inadvertently offended an authority.

Everybody is a writer during this Social Media era, even my 70 year old mom is posting on facebook every day and I can’t wait for her to start Tweeting! We used to have a dairy, with a lock on it. Today we share our personal ins and outs with facebook friends and the rest of the world. We text, we Tweet, we blog, we’re all looking for words, 24-7. See,  I didn’t really need a ghost, I just needed a business writer.

Do thou restrain the haughty spirit in thy breast, for better far is gentle courtesy. Homer                    

Written by Monique DiCarlo

April 26, 2011 at 1:59 am

“Your ears will never get you in trouble.”

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  1. Recommended: no more than 10% marketing messages on any of your social channels, the rest should be useful, fun and engaging otherwise people will simply unfollow you or your client.
  2. Why writing your obituary is useful: The way to success is to begin at the end. Reverse engineer your success.
  3. Real, raw, and relevant is what your audience is looking for.
  4. “Markets consist of human beings, not demographic sectors.” The Cluetrain Manifesto.
  5. Monitoring the conversations about your business, product, or service is just as beneficial as word of mouth advertising.
  6. “Be a good listener. Your ears will never get you in trouble.” -Frank Tyger
  7. In most large companies, IT, marketing and sales not only do not work together, they compete with each other. Until they start collaborating as a team, you will not succeed in social media. A company that has not learned to listen to its own employees, and encourage them to collaborate internally, is not likely to succeed in integrating social media tools into its marketing mix. The whole company needs to live and believe their story.
  8. Content is King. Content is the substance of any Internet Marketing campaign. It is the information or tool that attracts potential customers to your site or your business. Social media amplifies the impact of your content. People do not want facts they want context…a story. The Patagonia brand for example has a very distinct story and symbol, their connection to the environment is what automatically spreads.

We Are The Web

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This video illustrates exactly why I love Internet Technology, Social Media, and The WEB!

Written by Monique DiCarlo

November 20, 2010 at 2:20 am

Words of Wisdom and Magic Words

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Today I am preparing for a writing test, the only clue that I have is an article they suggested to read carefully. My first inclination–after taking a deep breath–is to Google ‘writing test’, and one of the search results brings a quote by Seth Godin to my attention.

“If you’re trying to hire someone who presents well to strangers, creates documents without typos, is good at seeking out interesting new opportunities, can think on her feet in an interview and can network with strangers in search of a goal, your current hiring system is probably perfect.

Unfortunately, those skills don’t apply to most jobs.

As a result, we end up hiring people who are good at self-marketing, not at what we need them to do.”

When I read the first sentence, I felt a surge of energy going trough my spine, “that is me!” The following two sentences got me several points to ponder about the hiring process I am currently involved in. The first one being rather obvious: “is this the right time to write a blog posting about it?”

I am very much aware of the fact that English is not my native tongue, I landed here in the US ten years ago, and the English we studied in The Netherlands is the British “version” of this fascinating language.

The next step is to go back to the job description, and ask myself for each item, “Can I do that?” and “How well can I do that?” I still feel confident–sigh, another deep breath–“What else is there to consider?” How about my writing style, does it go with their services, industry, and lingo?

I am even more grateful for attending that three-day training in Utah last year (Book Publishing 2.0), where we learned how to write for different audiences and wrote the same piece of text to the four main Myers-Briggs types, and exercise I highly recommend.

Grammar, syntax, and split infinitives are creating a word cocktail in my left hemisphere, or is it my frontal lobe? I need another Google! What part of my brain controls writing and spelling? Herschell Gordon Lewis told me–during a Copy Writing Master Class–to “delete 3 of the 4 words you write”, is it time for that?

“Colorless green ideas sleep furiously.”

(Linguist Noam Chomsky created this sentence–which is grammatically correct but incomprehensible–to demonstrate that the rules governing syntax are distinct from the meanings words convey.)

Wait…Let’s go back to Seth’s observation, the skills he describes do apply to this position, and they are skills I possess! I write for 4 blogs, I can express myself in 140, 420, and an infinite amount of characters. I read (books, blogs, news, and social media) and write every day, and I love it!

Which reminds me of a recent cartoon by Hugh McLeod showing a perpetual circle with the words: “I am good at what I do, because I love what I do, because I am good at what I do, because I love what I do.” When you love what you do, you are the best and most authentic you can be, which inspires and provides a natural attraction of quality and creativity.

A man cannot be comfortable without his own approval.
Mark Twain

“I am comfortable to approve myself, period.”

Very excited to update this post with this genius video!

Written by Monique DiCarlo

November 17, 2010 at 4:43 pm

7 Social Media Muses

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By Metropol 21


1. Some people read magazines, some prefer books and others watch TV, each person has their own way of taking in information. Social Media provides all these different platforms and by measuring the “usage”, you can adjust your information stream accordingly.

2. “Marketing by interrupting people is not cost-effective anymore. You cannot afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to the marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” Seth Godin

3. “Why are we trying measure social media like a traditional channel anyway? Social Media touches every facet of business and is more an extension of good business ethics.” Erik Qualman, from his book Socialnomics.

4. 75% of the population is S types. Individuals who prefer sensing are more likely to trust information that is in the present, tangible and concrete: that is, information that can be understood by the five senses. Writing to the 4 Myers-Briggs Type Indicators increases the attention of a broader audience.

5. Social networks all function the same way, meaning that people (consumers) are sharing their opinions and experiences about every aspect of being a consumer.

6. Deliver the experience you promised.

7. Social Media Optimization (SMO) is the process of trying to get already-established content distributed more widely across many social media platforms. These optimizations include adding links to service providers such as Digg, Reddit and

Should you make the jump into Social Media?

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Lately I have met some scepticism about Social Media. I am not surprised, that happens to most new things. I remember the same reluctance about websites. 15 years ago when I worked for an Internet Provider, almost every new client needed to be informed extensively before they could see the potential of an on-line presence.

What I tell the sceptic or the annoyed (saying it is a hype) is that it is a tool, nothing else. Actually it is a range of similar tools. Would you go to the DIY store and tell the guy in the tool department that you want all the tools they have? No, you buy the tool that you need to complete the project you have at hand.

Same with Social Media, use only the tool that you need to create your best Marketing strategy. If your audience is not a Twitter audience than don’t use it! You’re not paying for an ad in a fishing gear magazine if you are selling panties right?

I have to agree that the use of Social media in the b-t-c market (business to consumer) is working well, but the b-t-b (business to business) market is trickier and requires a much more in-depth knowledge of you market. I would advice the b-t-b marketer to keep a close eye on the competition and other b-t-b marketers.

Social Media is not a fad, it is a shift in the way we communicate and even more important: it takes place in real-time.

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